(MSG Entertainment) is a leader in live entertainment. Madison Square Garden Entertainment Corp. More information is available at About Madison Square Garden Entertainment Corp.
#B SPORTS ENTERTAINMENT PROFESSIONAL#
MSG Sports also operates two professional sports team performance centers – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. (MSG Sports) (NYSE: MSGS) is a leading professional sports company, with a collection of assets that includes: the New York Knicks (NBA) and the New York Rangers (NHL) two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL) and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, an NBA 2K League franchise. Mattress Firm will also partner with the Christmas Spectacular on original social content, and will run a sweepstakes in which the winner will receive Christmas Spectacular tickets and a unique VIP experience. Mattress Firm will have brand presence at Radio City Music Hall and in the Christmas Spectacular throughout the run of the show. Mattress Firm will also continue as the Official Sleep Partner of the Christmas Spectacular Starring the Radio City Rockettes, as part of the partnership with MSG Entertainment. Additional elements of the partnership and an emphasis on sleep health will be incorporated into future collaborations. Mattress Firm will also partner with both the Knicks and Rangers on digital content features, including "Slept on Moments" showcasing highlights from forgotten Knicks moments and "Rangers, Rest, Repeat" focusing on rest, recovery and pregame rituals for the Blueshirts. The Knicks sweepstakes will run throughout January and February, and the Rangers sweepstakes will run in March.Īs part of the renewal, Mattress Firm will receive significant brand integration at Knicks games including courtside LED signage and as Presenting Partner of the GardenVision "Oblivious Cam," which highlights "junk sleep" – the impact a poor night's sleep has on people. The winners will receive a unique VIP experience and prizes, four game tickets, a new Sleepy's mattress and pillows from Mattress Firm, as well as Knicks and Rangers merchandise. Mattress Firm will partner with the Knicks and Rangers on a co-branded sweepstakes that will provide the winners with the opportunity to attend a Knicks or Rangers game at Madison Square Garden later this season. I'm confident this partnership will help bring awareness to the importance of prioritizing sleep, because the path to wellness starts with a good night's sleep." "It's time people start putting the same value on sleeping as they do on eating well and exercising. "As New York's largest mattress retailer, we are delighted to continue our partnership with MSG, an organization that recognizes the importance of sleep as an essential component of good physical health," said John Eck, Mattress Firm's president and CEO.
"We look forward to continuing to work closely with Mattress Firm on programs and promotions that benefit our businesses well into the future." "We have thoroughly enjoyed growing our relationship with Mattress Firm and are delighted that they see the value of our partnership and decided to renew and expand their affiliation with MSG Sports, and with MSG Entertainment," said Ron Skotarczak, Executive Vice President, Marketing Partnerships, MSG Entertainment.
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